Article 11318

Title of the article

INTERACTION OF TELEVISION AND INTERNET IN THE SCOPE OF FEEDBACK FROM THE AUDIENCE 

Authors

Luk'yanova Mariya Nikolaevna, Postgraduate student, Saratov State University (83 Astrakhanskaya street, Saratov, Russia), E-mail: mariabmn@yandex.ru 

Index UDK

654.197.01:316 

DOI

10.21685/2072-3016-2018-3-11 

Abstract

Background. It is evident that such mass media as television and the Internet play an important role in the life of every modern person. In sociological science, much attention is devoted to the study of each of these media separately, but very little is devoted to the study of their interaction. In the framework of this work we are interested in the penetration of the viewer’s view of the television audience into the Internet space. After all, the Internet provides the most mobile platform for interaction and there you can get data about the opinion of the audience without embellishment. The purpose of the research is to analyze the sources of feedback regarding the work of television, expressed by media audience through the Internet.
Materials and methods. The tasks are carried out by analysis of the content, work and popularity of Internet resources about television, among which are official sites of TV channels, official pages of Facebook channels, VKontakte and Instagram, thematic sites and forums, fan club pages.
Results. The analysis revealed some important characteristics of the audience feedback: the segments of the audience feedback about television, preferable Internet portals for expressing opinion for the television audience, the determinants of Internet resources popularity at the television audience.
Conclusions. Nowadays, a mobile popular platform has been created on the Internet to discuss the work of television and all its aspects in many different formats. The following interdependence was revealed: when the activity of the administration of the Internet resource is high, the number of subscribers is great, and the content of the resource is updated frequently, then the activity of its users is growing rapadly. 

Key words

television, Internet, feedback, media consumption, teleaudience 

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References

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Дата создания: 03.04.2019 11:11
Дата обновления: 08.04.2019 15:25